Insights into Japfa's Success Story
When we first connected with Japfa Best, they were facing a major hurdle. Despite offering premium chicken products, their brand remained largely unnoticed in a highly competitive market.
Without a strong marketing strategy, their message wasn't reaching potential customers, resulting in stagnant sales and limited growth opportunities.
Japfa Best needed a way to amplify brand visibility and drive measurable sales results through a clear, impactful marketing approach.
After analyzing Japfa Best's situation, it became clear that the core issue wasn't product quality—it was brand visibility.
In a competitive market, their products were often overshadowed by competitors with stronger online presence and more targeted campaigns.
The digital marketing landscape had evolved; customers now seek brands that connect emotionally and tell meaningful stories. Japfa Best's marketing efforts weren't effectively reaching or engaging their target audience.
That's where we stepped in to help Japfa Best redefine their marketing strategy and stand out in the digital space.
Our goal was clear: Build brand awareness and drive measurable sales growth.
We leveraged digital platforms to reach the right audience with the right message, combining visual storytelling, targeted advertising, and data-driven execution for maximum impact.
Focused on building brand awareness and driving engagement through targeted social media campaigns on Facebook and Instagram platforms.
Implemented traffic campaigns to drive website visits and increase conversion opportunities with precision targeting.
Created engaging video content to reach audiences and build brand recall through consistent messaging and visual storytelling.
Used appographic programmatic targeting to reach users of apps like Licious, Green Chick Chop, and KFC, ensuring high-intent audience engagement.
Our comprehensive digital marketing strategy delivered exceptional results across all platforms, exceeding Japfa Best's initial expectations and setting new benchmarks for their brand performance.
The Meta campaigns achieved an impressive reach of 30-40% of the target audience with an ad frequency of 3, meaning the same audience saw the ads multiple times, reinforcing brand recall and recognition.
This drove consistent engagement and strengthened brand awareness across social platforms, delivering a 2x ROAS in just one month.
The Google Ads traffic campaign significantly boosted sales and attracted new user demographics with a CTR of 0.8%+ and click to traffic percentage of 50%.
Through our YouTube Campaign, we helped Japfa Best expand its customer base and increase brand loyalty with a frequency of 3-4 in a month and a reach of 60%.
This created a strong foundation for sustained engagement and growth in future campaigns.
We used appographic programmatic targeting to reach users of apps like Licious, Green Chick Chop, and KFC, or visitors of similar sites.
This approach ensured the campaign reached high-intent audiences already interested in chicken products.
"Paaru Studio transformed our digital presence and helped us achieve results we never thought possible in such a short time. The strategic approach and execution were exceptional."
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