High-Impact Outdoor Marketing (OOH) for Signeasy

Dominating Bangalore's prime tech corridors with bold, witty billboard placements that drove massive B2B brand recall and market share growth.

Outdoor Marketing Billboard Advertising Tech Corridors OOH
Client: Signeasy (San Francisco / Bengaluru)
Industry: Enterprise SaaS · Electronic Signature
Key Location: Sarjapur – Marathahalli Tech Corridor

The Challenge & Strategic Objective

Signeasy is a San Francisco–founded e-signature and contract productivity platform trusted by over 48,000 global businesses. While enjoying global recognition, they sought to rapidly accelerate their enterprise brand awareness and B2B recall across India’s Silicon Valley — Bengaluru.

The challenge was twofold: break through intense SaaS advertising noise with witty, memorable creative and capture high-intent IT professionals and founders during their daily commutes along Bengaluru's major technology corridors.

100K+
Daily Commuter Views
42%
Lift in B2B Brand Recall
Prime ORR
Tech Cluster Visibility

The Execution: Turnkey Outdoor Media

Paaru Studio-Media handled end-to-end execution: prime hoarding site identification on the high-traffic Sarjapur–Marathahalli link, municipal regulatory compliance, large-format precision printing, structural illumination, and street-level monitoring.

"Some tools make you Docusighhhhhh — we don't."

The punchy creative confronted common legacy software frustrations head-on, producing viral social chatter among Bengaluru’s tech workers while cementing Signeasy as the agile, modern standard.

Campaign Visuals & On-Ground Impact

Signeasy OOH billboard creative

Split-Second Punchline

Designed for high-speed legibility and instant humor at 60 km/h traffic flow.

Signeasy street-level location view

Peak Tech Corridor Reach

Sarjapur–Marathahalli Rd junction connecting HSR Layout, Bellandur, and Outer Ring Road.

Signeasy billboard wide angle hoarding view

Unobstructed Sightlines

Optimal elevation capturing both elevated flyover and surface-road traffic patterns.

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