Dominating Bangalore's prime tech corridors with bold, witty billboard placements that drove massive B2B brand recall and market share growth.
Signeasy is a San Francisco–founded e-signature and contract productivity platform trusted by over 48,000 global businesses. While enjoying global recognition, they sought to rapidly accelerate their enterprise brand awareness and B2B recall across India’s Silicon Valley — Bengaluru.
The challenge was twofold: break through intense SaaS advertising noise with witty, memorable creative and capture high-intent IT professionals and founders during their daily commutes along Bengaluru's major technology corridors.
Paaru Studio-Media handled end-to-end execution: prime hoarding site identification on the high-traffic Sarjapur–Marathahalli link, municipal regulatory compliance, large-format precision printing, structural illumination, and street-level monitoring.
"Some tools make you Docusighhhhhh — we don't."
The punchy creative confronted common legacy software frustrations head-on, producing viral social chatter among Bengaluru’s tech workers while cementing Signeasy as the agile, modern standard.
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